Alan Mendelevich has been developing software for a living for more than 15 years. He has been an active member of Windows Phone developer community since its inception. Alan has delivered talks on Windows Phone development, marketing and monetization at multiple events in Lithuania, Latvia, Estonia, Finland and UK. In early 2011 Alan launched AdDuplex – a cross-promotion network for Windows Phone and, now, Windows 8 applications. Via his involvement with AdDuplex and Windows Phone community in general, Alan was able to collect and analyze valuable information and insight about promotion and monetization techniques used by developers. He is happy to share the insights back with the community on his blogs at http://devblog.ailon.org and http://blog.adduplex.com, twitter @ailon and talks on the subjects of Windows Phone/Windows development, app marketing and monetization.