Transmedia Storytelling 1: Storytelling & Experience Design


Owen Kelly

Principal lecturer in online media

Owen Kelly thinks, writes, lectures and makes digital things; but not necessarily in that order. He is the author of Community, Art and the State; Digital Creativity; The Creative Bits (with Eva Wojdat), and Another Standard (with John Lock and Karen Merkel). His doctoral thesis Ambient Learning and Self Authorship was published in August 2015. You can find out more at

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Johan Björkman
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Storytelling & Experience Design is a 5ects course developed jointly by Arcada in Helsinki, Finland, and Lillebaelt Academy, in Odense, Denmark. The two course developers and team leaders are Owen Kelly (Arcada) and Erik Østergaard (Lillebaelt Academy).

The course will provide an introduction to transmedia storytelling through video lectures; downloadable explorers' packs; group discussions; quizzes; and assignments.

We intend to develop two further courses which will extend what is presented here into a complete practical guide to creating your own transmedia production.


Course syllabus


The course has five modules.


Module 1

This is an introduction and road map. It includes one video lecture and a downloadable Explorer's Pack. This is a zip file that contains the key course reading. It will provide you with the foundations that we will build upon in the remaining modules.


Module 2

This looks at some fundamental features of storytelling and media. It also provides a pre-history of transmedia. It includes three video lectures, a downloadable Explorer's Pack, and an assignment that will you will return here.


Module 3

This examines the contemporary forms of transmedia storytelling, and provides a set of case studies and examples. It includes three video lectures and a downloadable Explorer's Pack. It also has an assignment.


Module 4

This looks at tools and key factors in developing a transmedia production. It includes three video lectures and a downloadable Explorer's Pack. It has a social assignment which you will develop in discussions.

Module 5

This is your final assignment. This will consist of a set of downloadable briefs, which you will complete and return. You will then be asked to read and comment upon other submitted briefs. As with papers submitted to conferences, this will be done under "double blind" rules. You will not know whose assignments you are commenting on, and you will not know who commented on your submission.



This course is a beta version of a fully public MOOC that we intend to launch in summer 2016. The full MOOC will be available to every registered user of Eliademy.


To participate in this first beta you will need to first register at Arcada. Registration will close at 11:30 Finnish time on Monday, June 15, 2015.


There will be a standard Its Learning page for the course in order to comply with Arcada's normal procedures. However, once you have logged in there you will be directed here.


Course content

  • Module 1: Road Map and introduction

  • Module 2: Media and Stories

  • Module 3: Forms of Transmedia Storytelling

  • Module 4: Tools and Key Factors

  • Module 5: Putting Transmedia in the Real World

  • Reflections

  • IMPORTANT: The actual date you will receive your grades

Interested? Enroll to this course right now.

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