LEARNING OUTCOMES AND OBJECTIVES
During this course you are supposed to learn the basics in tourism. marketing. We also discuss different ways to do it as well as the challenges marketeers of tourism and hospitality services meet.
After the course the student should be able to
This will be done with few theoretical assignments as well as guest lectures and a real life marketing project.
COURSE FORMATS and PRACTICALITIES
You can take the course totally online as a virtual version or participate in contact lessons.
|ONLINE COURSE||CONTACT HOURS|
|The real life project is individual report||The real life project is a group work|
On virtual version of the course
you can do assignments on your own pace and where ever you want to.
However you must keep deadlines.
|Contact hours will be set up so that day starts with introduction after which there is a guest lecture or two. Afternoons are usually reserved for group work with some exceptions due to timetables of guest lecturers|
On virtual course you are supposed to find the material on your own.
Remember that this is an academic course, so references must be valid and relevant.
During contact hours you'll get ideas of the material and background information in the form of guest lecturers as well as briefings provided by teachers.
In case you are absent from lectures: Write one page summary of the themes discussed based on literature and materials. Return to CONTACT ABSENT folder.
Participants of the virtual version can find their own cases.
You must contact the firm and give the contact information as a reference, in order to pass the course.
|Participants of the contact hours will be working with two cases for Suomenlinna and Helsinki archipelago.|
Senior Lecturer Johanna Heinonen, email firstname.lastname@example.org (to contanct in matters concerning virtual course)
Senior Lecturer Marjaana Salomaa, email email@example.com (to contact in matters concerning contact hours)