The aim of the subject:
The aim of the subject is to give knowledge how to develop and test a business idea and to guide students to search and find suitable business models for their start-up company. The created teams are helped to get from the idea to a start-up company, they are encouraged to start with entrepreneurship and understand that even failure is a way to learn and start again.
As a result of the subject, the student and the team can:
- Recognize business ideas that have potential to start a company, including a start-up
- Find necessary people and resources for founding a company, including a start-up company
- Test and develop the business idea (product/service) fast, based on customer needs,
- Choose an optimal market and market segment for the beginning and for future growth.
- Knows, what are the benefits of a start-up hub and when it is reasonable to apply for these
- Communicate professionally with potential investors
- Make a one-pager and pitch and go through with them
The content of the subject:
The subject follows the start-up companies’ life curve and supports students in using the received knowledge and skills in their own company.
The lectures consists of 14 workshops on different topics, such as:
- Why to create a start-up?
- Idea: Finding an idea; Good ideas and bad ideas; How to put your skills into creating a business-idea
- Team: Necessary skills, good co-founders, importance of first employees, hiring – how to find a good employee, what to ask, how to evaluate
- Product and product development in start-up’s. Software vs hardware products.
- Customer and customer communications: Know your customers
- Market and market segments: Expanding to new segments and international markets
- Goal settings and goal achievement. Measures and motivation
- Team performances about customer and market survey.
- Incubators and accelerators. What are they, who are they for and when are they useful?
- How to create business model
- Business angels: Who is it? What do they expect from a start-up, How to get money? Growing your business: What is risk capital? What are funds? How does it work and what does it mean to a start-up? Growing a company and exit or IPO?.
- Training of business speeches
- Business pitch event
Every topic is illustrated with theoretical video-lectures by Stanford, MIT and Harvard etc. In addition there are special video lectures, real entrepreneurs in classes and team-work exercise to reach the desired goals for the subject.