Retailing Management and E-Tailing Summer 2015

Instructor

Rey Parcon

Asst. Professor 1

Academician for 2 years already handling finance subjects.

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Overview

 COURSE DESCRIPTION:

            The course features an integrated coverage of the impact of globalization on retailing practice. Total discussions about retailing as a channel of distribution with many rapid changes are presented together with new approaches. Topics covered include the explosion in information technology, which has changed the way retailing is practiced. New concepts that are important to understanding today’s retail environment are discussed.

COURSE OBJECTIVES:

            At the end of the course, students will be able to:

1.     Apply desirable retailing activities that benefit customers, manufactures, and wholesales as economical and effective.

2.     Utilize the basic dimensions of retail strategies and apply and harness various tactics that could be available for retailing to achieve strategic positioning.

3.     Operate activities in relation of customer satisfaction and consumer behavior through basis of the importance of retailing.

4.     Employ the different techniques and criteria used in site selection for retailing.

5.     Handle financial, sales and merchandise inventory records in retailing process.

6.     Maximize the retail communication process with knowledge, concepts, and principles of marketing.

COURSE CONTENT:

Part 1: PRELIM PERIOD

OVERVIEW ON RETAILING MANAGEMENT

  1. Perspective on retailing

  2. Economic significance on retailing

  3. The retail management decision process

  4. Trends in retail industry

  5. Types of retailers and ownership

  6. Customer buying behavior in retailing

Part 2: MIDTERM PERIOD

RETAILING STRATEGY

  1. Retail market strategy

  2. The strategic retail planning process

  3. Financial strategy

  4. The strategic profit model

  5. Retail location

  6. Location and retail strategy

  7. Site selection

  8. The customer service strategy

Part 3: FINAL PERIOD

STORE MANAGEMENT IN RETAILING

  1. Designing organizational structure for a retail firm

  2. Store management responsibilities

  3. Recruiting and selecting store employees

  4. Motivating and managing store employees

  5. Compensating and rewarding store employees

  6. Reducing inventory loss

  7. Store layout and design

Course content

  • Lecture 1a - Overview on Retailing Management

  • Academic Paper

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