Real Time versus Traditional Research - AMSRS recorded webinar

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Instructor

AMSRS Australia

The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research. Learn more about the AMSRS's: The Society works closely with the Association of Market and Social Research Organisations (AMSRO) in Australia to achieve these aims. The Society is affiliated with market research societies internationally and is a member of the Asia Pacific Research Committee (APRC) www.aprc-research.com and the Global Research Business Network (GRBN) www.grbn.org

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Overview

Background

This webinar investigates the concept of real-time measures, their usefulness to the measurement of customer experience and how this differs from traditional research.

This webinar suggests that numerous psychological aspects play a role during a customer’s engagement with brands and that the data collection method used has some limitations in addressing these psychological attributes. The findings suggest that an integration of real-time measures together with more traditional approaches addresses these aspects more effectively than any one of these methods on their own.

The presentation received the award for the best paper at the 2013 South African Marketing Research Association (SAMRA) conference.

Learning Objectives

On completion of this webinar, you will learn to

  • 4 Important differences  between real time and traditional research
  • How to integrate the 2 systems – namely real-time versus traditional research
  • The distinction between remembering  yourself and experiencing yourself
  • What the future holds for real time research
     

Webinar Time: 1 hour

Speaker:  Andries Noeth, South Africa

Andries started working at Consulta in 2004 as a Client director managing the research portfolio of various large corporate companies in South Africa.

In 2012 he was appointed as Chief Marketing Officer (CMO) at Consulta Research focussing on new business development and client relationship building.

Andries’ experience includes customer experience measurement, brand equity and brand positioning, market segmentation and positioning and new product development.
 

 

Course content

  • Real Time versus Traditional Research - AMSRS recorded webinar

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