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This webinar investigates the concept of real-time measures, their usefulness to the measurement of customer experience and how this differs from traditional research.
This webinar suggests that numerous psychological aspects play a role during a customer’s engagement with brands and that the data collection method used has some limitations in addressing these psychological attributes. The findings suggest that an integration of real-time measures together with more traditional approaches addresses these aspects more effectively than any one of these methods on their own.
The presentation received the award for the best paper at the 2013 South African Marketing Research Association (SAMRA) conference.
On completion of this webinar, you will learn to
Webinar Time: 1 hour
Speaker: Andries Noeth, South Africa
Andries started working at Consulta in 2004 as a Client director managing the research portfolio of various large corporate companies in South Africa.
In 2012 he was appointed as Chief Marketing Officer (CMO) at Consulta Research focussing on new business development and client relationship building.
Andries’ experience includes customer experience measurement, brand equity and brand positioning, market segmentation and positioning and new product development.