Because of the way we pitch in the home, we focus on energy efficient "programs" moreso than a "company story". After all, we are facilitators, consultants, and trusted advisers of the program(s) our homeowners will sign up with. In order to be an expert in your field, you must have a knowledge of programs that used to be offered as well as programs that are currently being offered to be the most effective in the home.
Assessor: Mr. Homeowner, there are several energy efficient programs to take advantage of today.
Homeowner: Yeah, I already participated in the HEER Program. Are there any programs like that?
(If you don't know what the HEER Program is, would you come across as someone the homeowner will trust to do business with?)