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I regard life as a series of problem solving meetings, particularly business life. Think about it. Almost everything you do requires the same basic steps:

  • Imagine a possible future
  • Think about some ideas to achieve this (existing and/or new ideas)
  • Make some choices
  • Refine the choice to establish a solution
  • Take action


You may do this on your own or with others, therefore the meeting may be in your head or involve huge groups of people. It may be completed in an instant, almost a reflex, or it may take years.

It does not matter because the underlying process is always the same. This is great! It means that being good at solving problems is a life skill that will often help you to be successful.



Forty years ago two people in a design invention team became curious about why it was that on some days they had productive problem solving sessions and on others the group argued a lot and went round in circles.

They began to videotape the meetings and review the behavior of the group. They noticed recurring behaviours, some very useful and constructive, others very destructive.

They decided to try and change how they organized and behaved in meetings, doing more of the constructive things and finding

new ways of managing the destructive behavior. They were successful and became more effective by their measures. The two men also began to wonder if they could make creativity and innovation more than just an accident.


They created a new word, Synectics. The word is derived from the Greek syn, the bringing together of diverse elements, and ectos, from outside. This ongoing research has given birth to a growing body of knowledge concerned with collaborative effort

focused on problem solving.

From continued observation of problem solving invention and design sessions across a broad spectrum of industries, a set of tools and structures has been developed which allows people to improve their probability of success when using the processes of

creativity, e.g.:

  • Having ideas
  • Being creative when you want to be
  • Making choices when looking for new ways of working
  • Developing new solutions from the kind of woolly ideas people first come up with when speculating about possible futures

These tools and processes are used in many major international firms across the globe.

Course content

  • Perception that promote problem solving

  • Reframe Your Thinking

  • Roles & Responsibilities (Accountability)

Interested? Enroll to this course right now.

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