Principles of Strategic Management

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For how long can I access this course?

You need to pay for the course only once in order to get full access. We guarantee you will have access to all course content for at least 1 year from purchase date, in most cases you will have access indefinitely.

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You can access course materials from a Laptop, iPhone, iPad, Android, Windows Phone and virtually any device with modern Internet browser. Live tutoring is limited to PC, Mac and Linux only at the moment.

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If you purchased the course and for some reasons are not satisfied with it, please contact us at support@eliademy.com and we will resolve the problem.

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Price is a subject for European Value Added Tax (VAT). If you live outside of EU, you won't have to pay VAT. If you do live in EU, we will automatically calculate correct amount of VAT based on your billing country.

Instructor

Dr. Christopher M. Ojong

Christopher M. Ojong is a holder of a Bachelors Degree in Mass Communication from the University of Yaounde 11 (Cameroon). He further holds a Master Degree in Business Administration from Hanze University of Applied Sciences Groningen in The Netherlands, and a Doctor in Business Administration from Aldersgate University in The Philippines. He is currently the President of St. Clements University College Liberia, as well as the President of The Hague School of Business and Management. He has a broad experience in University lecturing between institutions in two continents. He combines online and on- campus as well as webinar technology to deliver his lectures.

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Overview

This course investigates the concepts & techniques of strategic analysis & implementation at the business & corporate levels. Specific concepts examined include industry & environment analysis; business strategy analysis, organisation performance analysis; capabilities analysis; gap analysis; business & corporate strategic options; strategic decision making; implementation; corporate strategic analysis; mergers & acqisitions; & strategic alliances.

This module will provide you with an understanding of the basic principles and practice of strategic management, both internal and external to the organisation.

Learning outcomes:

  • Understanding the content of strategy theories including the importance of industry context, the position and resource based views of the firm, and the theory of competitive advantage
  • Analysing data about a company and building a strategic argument
  • Understanding the concepts of strategy processes, including the way strategy is formulated.
  • Identifying, diagnosing and analysing opportunities and strategies for diversified companies facing competitive challenges in multiple dynamic industries
  • Understanding strategy processes, including the way in which they are formulated and processes of managing strategic change to implement strategy

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