Dr. C. Aaron Lawry

Assistant Professor of Marketing


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Addressing the omnipresence of advertising and marketing, students assess the power of suggestion, persuasion, and product placement. Using a range of case studies and creative examples, they explore early salesmanship, modern advertising, branding, and the use of new media. Balancing creative skills with business acumen, they engage in branding exercises, interactive sales games, and the design and development of their own advertising campaign.

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