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Welcome to the Marketing Research and Intelligence Association (MRIA) online training course, 'Advanced Qualitative Marketing Research'.
This online training course contains 10 modules that are each followed by a quiz and Final Test.
This course is all about going beyond the superficial level of some qualitative research, by exploring ways to probe in depth and uncovering people's deeper attitudes, beliefs and values through projective and enabling techniques. More than 30 different projective techniques are explained, many with examples, and some with detailed case studies. The session also looks at other methods to go deeper and get more out of qualitative research. These techniques can be used in any form of qualitative research from individual interviews to groups.
Major topics covered in this course:
MRIA has adopted one textbook that can be used for this course and for other MRIA courses.
Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
The text can be accessed online completely free of charge at any time – click here.
There are 10 parts to this course, each of which involves a video to watch followed by a short quiz. The quizzes for each section can be found under 'Tasks'. Following the completion of all videos, students will be required to complete the Final Test.
There are no due dates for the quizzes or final tests, but it is highly recommended that students watch the relevant videos before any attempts are made. Students will have three (3) chances to pass the quizzes, and two (2) chances to pass the final test.