MRIA - 401 - Online Research, Best Practices and Innovations

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You need to pay for the course only once in order to get full access. We guarantee you will have access to all course content for at least 1 year from purchase date, in most cases you will have access indefinitely.

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Price is a subject for European Value Added Tax (VAT). If you live outside of EU, you won't have to pay VAT. If you do live in EU, we will automatically calculate correct amount of VAT based on your billing country.


Marketing Research and Intelligence Association (MRIA)

The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 1,800 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually.


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Welcome to the Marketing Research and Intelligence Association (MRIA) online training course, 'Online Research, Best Practices, and Innovations'. 

This online training course contains 10 modules that are each followed by a quiz and Final Test. 

The Internet is an integral part of all businesses and marketing research is no exception. New and existing research companies are rapidly transforming traditional research methodologies to take advantage of the Internet. As a result, this course is essential for all researchers who want to know the best practices in this area. The advantages and disadvantages of online research are discussed. Several innovative methods using the Internet are presented along with the new web 2.0 social applications.

Major topics covered in this course:

  • Internet penetration and usage
  • Techniques used to conduct research online
  • Advantages and disadvantages of conducting research online
  • Common pitfalls of online research
  • Costing online research
  • Reliability of online research
  • Parallel testing
  • Applications of online research
  • Web site based research
  • Secondary research on the Internet
  • Online research panels
  • Subscriber based studies
  • Online tracking research
  • Online qualitative research
  • Social networking sites

Text Book:

MRIA has adopted one textbook that can be used for this course and for other MRIA courses.

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal

The text can be accessed online completely free of charge at any time – click here.


There are 10 parts to this course, each of which involves a video to watch followed by a short quiz. The quizzes for each section can be found under 'Tasks'. Following the completion of all videos, students will be required to complete the Final Test. 

There are no due dates for the quizzes or final tests, but it is highly recommended that students watch the relevant videos before any attempts are made. Students will have three (3) chances to pass the quizzes, and two (2) chances to pass the final test. 

Good luck!

Course content

  • Chapter 1

  • Chapter 2

  • Chapter 3

  • Chapter 4

  • Chapter 5

  • Chapter 6

  • Chapter 7

  • Chapter 8

  • Chapter 9

  • Chapter 10

Interested? Enroll to this course right now.

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