MRIA - 401 - Online Research, Best Practices and Innovations

Marketing Research and Intelligence Association (MRIA)

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Marketing Research and Intelligence Association (MRIA)

The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 1,800 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually.

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Overview

Welcome to the Marketing Research and Intelligence Association (MRIA) online training course, 'Online Research, Best Practices, and Innovations'.

This online training course contains 10 modules that are each followed by a quiz and Final Test.

The Internet is an integral part of all businesses and marketing research is no exception. New and existing research companies are rapidly transforming traditional research methodologies to take advantage of the Internet. As a result, this course is essential for all researchers who want to know the best practices in this area. The advantages and disadvantages of online research are discussed. Several innovative methods using the Internet are presented along with the new web 2.0 social applications.

Major topics covered in this course:

Internet penetration and usage
Techniques used to conduct research online
Advantages and disadvantages of conducting research online
Common pitfalls of online research
Costing online research
Reliability of online research
Parallel testing
Applications of online research
Web site based research
Secondary research on the Internet
Online research panels
Subscriber based studies
Online tracking research
Online qualitative research
Social networking sites

Text Book:

MRIA has adopted one textbook that can be used for this course and for other MRIA courses.

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal

The text can be accessed online completely free of charge at any time – click here.

Instructions:

There are 10 parts to this course, each of which involves a video to watch followed by a short quiz. The quizzes for each section can be found under 'Tasks'. Following the completion of all videos, students will be required to complete the Final Test.

There are no due dates for the quizzes or final tests, but it is highly recommended that students watch the relevant videos before any attempts are made. Students will have three (3) chances to pass the quizzes, and two (2) chances to pass the final test.

Good luck!