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Questions

For how long can I access this course?

You need to pay for the course only once in order to get full access. We guarantee you will have access to all course content for at least 1 year from purchase date, in most cases you will have access indefinitely.

From what devices I can access course materials?

You can access course materials from a Laptop, iPhone, iPad, Android, Windows Phone and virtually any device with modern Internet browser. Live tutoring is limited to PC, Mac and Linux only at the moment.

Can I get my money back?

If you purchased the course and for some reasons are not satisfied with it, please contact us at support@eliademy.com and we will resolve the problem.

How sales tax is calculated?

Price is a subject for European Value Added Tax (VAT). If you live outside of EU, you won't have to pay VAT. If you do live in EU, we will automatically calculate correct amount of VAT based on your billing country.

Instructor

Marketing Research and Intelligence Association (MRIA)

The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 1,800 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually.

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Overview

Welcome to the Marketing Research and Intelligence Association (MRIA) online training course, 'Market Intelligence'. 

This online training course contains 9 modules that are each followed by a quiz and Final Test. 

Market intelligence is the "new" market research – it goes beyond traditional qualitative and quantitative research, and encompasses understanding a powerful collection of internal and external information, and using analytical techniques to analyze that information. Market intelligence, done well, plays a key role in corporate decision making. Becoming competent in the market intelligence area means that market researchers elevate their position, and use a broad range of business consultative skills. This course will provide a managerial level understanding of the basics of MI, and the tools and techniques to undertake it effectively.

Market intelligence comes from the strategic use of a carefully analyzed collection of key information. It is imperative to better decision making, success, and even survival for firms today. Interest and investment in market intelligence is increasing, as firms see its power and benefit. Solid market intelligence can dramatically impact a company's success. A client firm that embraces business intelligence uses it at all levels of the organization fostering a culture where everyone thinks "intelligence", and contributes to its evolution. A research firm that offers the enhanced service of MI offers better value to their client.

Major topics covered in this course:

  • Understanding the power of market intelligence, and how it incorporates marketing research
  • Creating intelligence teams and building an intelligence culture
  • Developing market intelligence skills, and an MI toolbox
  • Developing information plans
  • Applying analytical tools and techniques and using them to analyze and process information
  • Reporting the information in a fashion that facilitates generating a cohesive view of the company's market situation and enhances decision making
  • Concepts, techniques, tools and management processes that are critical to effective MI
  • Analyzing business cases of MI in action

Text Book:

MRIA has adopted one textbook that can be used for this course and for other MRIA courses.

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal

The text can be accessed online completely free of charge at any time – click here.

Instructions:

There are 9 parts to this course, each of which involves a video to watch followed by a short quiz. The quizzes for each section can be found under 'Tasks'. Following the completion of all videos, students will be required to complete the Final Test. 

There are no due dates for the quizzes or final tests, but it is highly recommended that students watch the relevant videos before any attempts are made. Students will have three (3) chances to pass the quizzes, and two (2) chances to pass the final test. 

Good luck!

Course content

  • Chapter 1

  • Chapter 2

  • Chapter 3

  • Chapter 4

  • Chapter 5

  • Chapter 6

  • Chapter 7

  • Chapter 8

  • Chapter 9

Interested? Enroll to this course right now.

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