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Welcome to the Marketing Research and Intelligence Association (MRIA) online training course, 'Marketing Research Statistics and Data Analysis'.
This online training course contains 16 modules that are each followed by a quiz and Final Test.
Statistical methods are important tools for any researcher. Basic statistical knowledge is a core competence that no researcher can afford to ignore. Unlike most statistical courses that are too technical and too theory-based, this course takes a practical and applied approach. Building on the material introduced in the Introduction to Marketing Research course, this course simplifies the basic concepts and provides fundamental statistical skills a researcher needs to analyze data.
A calculator (with the square root function) is required to complete calculations.
Major topics covered in this course:
MRIA has adopted one textbook that can be used for this course and for 6 other MRIA courses.
Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
The text can be accessed online completely free of charge at any time – click here.
There are 16 parts to this course, each of which involves a video to watch followed by a short quiz. The quizzes for each section can be found under 'Tasks'. Following the completion of all videos, students will be required to complete the Final Test.
There are no due dates for the quizzes or final tests, but it is highly recommended that students watch the relevant videos before any attempts are made. Students will have three (3) chances to pass the quizzes, and two (2) chances to pass the final test.