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Welcome to the Marketing Research and Intelligence Association (MRIA) online training course, 'Questionnaire Design'.
A pragmatic approach to questionnaire design for researchers in the early stages of their careers and for users of research at any level who want to learn about basic design. The course examines both the types of questions that should be asked and the best way to ask them.
Major topics covered in this course:
MRIA has adopted one textbook that can be used for this course and for 6 other MRIA courses.
Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
The text can be accessed online completely free of charge at any time – click here.
There are 11 parts to this course, each of which involves a video to watch followed by a short quiz. The quizzes for each section can be found under 'Tasks'. Following the completion of all videos, students will be required to complete the Final Test.
There are no due dates for the quizzes or final tests, but it is highly recommended that students watch the relevant videos before any attempts are made. Students will have three (3) chances to pass the quizzes, and two (2) chances to pass the final test.