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MRIA - 202 - Questionnaire Design

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You need to pay for the course only once in order to get full access. We guarantee you will have access to all course content for at least 1 year from purchase date, in most cases you will have access indefinitely.

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You can access course materials from a Laptop, iPhone, iPad, Android, Windows Phone and virtually any device with modern Internet browser. Live tutoring is limited to PC, Mac and Linux only at the moment.

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Price is a subject for European Value Added Tax (VAT). If you live outside of EU, you won't have to pay VAT. If you do live in EU, we will automatically calculate correct amount of VAT based on your billing country.

Instructor

Marketing Research and Intelligence Association (MRIA)

The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 1,800 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually.

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Overview

Welcome to the Marketing Research and Intelligence Association (MRIA) online training course, 'Questionnaire Design'. 

A pragmatic approach to questionnaire design for researchers in the early stages of their careers and for users of research at any level who want to learn about basic design. The course examines both the types of questions that should be asked and the best way to ask them.

Major topics covered in this course:

  • Types of Questionnaires
  • Question Comprehension
  • Sequence of Questions
  • Types of Questions
  • Wording
  • Questionnaire Format
  • Response Scales
  • Question Order Effect
  • Question Length
  • Pre-testing

Text Book:

MRIA has adopted one textbook that can be used for this course and for 6 other MRIA courses.

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal

The text can be accessed online completely free of charge at any time – click here.

Instructions:

There are 11 parts to this course, each of which involves a video to watch followed by a short quiz. The quizzes for each section can be found under 'Tasks'. Following the completion of all videos, students will be required to complete the Final Test. 

There are no due dates for the quizzes or final tests, but it is highly recommended that students watch the relevant videos before any attempts are made. Students will have three (3) chances to pass the quizzes, and two (2) chances to pass the final test. 

Good luck!

Course content

  • Chapter 1

  • Chapter 2

  • Chapter 3

  • Chapter 4

  • Chapter 5

  • Chapter 5

  • Chapter 6

  • Chapter 7

  • Chapter 8

  • Chapter 9

  • Chapter 10

  • Chapter 11

Interested? Enroll to this course right now.

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