MRIA - 101 - Introduction to Marketing Research

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Questions

For how long can I access this course?

You need to pay for the course only once in order to get full access. We guarantee you will have access to all course content for at least 1 year from purchase date, in most cases you will have access indefinitely.

From what devices I can access course materials?

You can access course materials from a Laptop, iPhone, iPad, Android, Windows Phone and virtually any device with modern Internet browser. Live tutoring is limited to PC, Mac and Linux only at the moment.

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If you purchased the course and for some reasons are not satisfied with it, please contact us at support@eliademy.com and we will resolve the problem.

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Price is a subject for European Value Added Tax (VAT). If you live outside of EU, you won't have to pay VAT. If you do live in EU, we will automatically calculate correct amount of VAT based on your billing country.

Instructor

Marketing Research and Intelligence Association (MRIA)

The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 1,800 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually.

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Overview

Welcome to the Marketing Research and Intelligence Association (MRIA) online training course, 'Introduction to Marketing Research'. 

This online training course contains 9 modules that are each followed by a quiz and Final Test. 

Marketing research is a rapidly growing area of expertise that includes the design, collection, analysis and reporting of information that can explain or predict social or corporate challenges. This course examines the basic elements of quantitative and qualitative tools and methods that create insights in terms of understanding consumer behaviour, public opinion attitudes and successful marketing practices. It is expected that students will learn an overview of the essentials that define market research today.

Major topics covered in this course:

  • Role of Marketing Research in Management Decision Making
  • Secondary Data Collection
  • Primary and Secondary Research Designs
  • Qualitative Research
  • Questionnaire Design
  • Basic Sampling Issues
  • Field Methodology and Data Collection Methods
  • Data Analysis
  • Data Interpretation/Presentations and Reports
  • Research Ethics and Standards

Text Book:

MRIA has adopted one textbook that can be used for this course and for other MRIA courses.

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal

The text can be accessed online completely free of charge at any time – click here.

Instructions:

There are 9 parts to this course, each of which involves a video to watch followed by a short quiz. The quizzes for each section can be found under 'Tasks'. Following the completion of all videos, students will be required to complete the Final Test. 

There are no due dates for the quizzes or final tests, but it is highly recommended that students watch the relevant videos before any attempts are made. Students will have three (3) chances to pass the quizzes, and two (2) chances to pass the final test. 

Good luck!

Course content

  • Chapter 1

  • Chapter 2

  • Chapter 3

  • Chapter 4

  • Chapter 5

  • Chapter 6

  • Chapter 7

  • Chapter 8

  • Chapter 9

Interested? Enroll to this course right now.

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