Instructor
Renato Byrro
Founder & CEO
FDI Partners is a leading partner and source of education and cutting-edge technology for Investment Promotion Institutions, Economic Development Organizations, consultants and professionals who deal with foreign direct investment. Read more at www.fdipartners.com
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Overview
Divided in seven modules
Each module requires no more than 30 minutes to complete.
1) Introduction
What you ought to know about FDI Competition
Why do companies invest in Morocco?
2) The Investor Pyramid
The importance of tailoring the communication
3) Clear vision on investors: turning mirrors into windows
Building trust and rapport with the investor
4) Making effective contacts
How to approach a foreign investor
Asking the right questions: a factor of success
5) Writing e-mails that are actually opened and read
The AIDA method
6) Taking advantage of industry forces
Where to find information about sectors & industries
Adjusting your communication accordingly
7) Get inside the Company
Finding special information about companies
How to use it successfully when contacting investors
+ Final Workshop
Live and on-line
Put to practice the concepts presented in the course
Real targets from Invest in Morocco as examples
Course content
Request invitation
Content of this course is available by invitation only. You can not access this course if you don't have an invitation from the course instructor.
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