Invest Morocco - The Best Strategies For an Outstanding FDI Promotion


Renato Byrro

Founder & CEO

FDI Partners is a leading partner and source of education and cutting-edge technology for Investment Promotion Institutions, Economic Development Organizations, consultants and professionals who deal with foreign direct investment. Read more at


Course reviews will be shown here


Divided in seven modules

Each module requires no more than 30 minutes to complete.


1) Introduction

What you ought to know about FDI Competition

Why do companies invest in Morocco?


2) The Investor Pyramid

The importance of tailoring the communication


3) Clear vision on investors: turning mirrors into windows 

Building trust and rapport with the investor


4) Making effective contacts

How to approach a foreign investor

Asking the right questions: a factor of success


5) Writing e-mails that are actually opened and read

The AIDA method


6) Taking advantage of industry forces

Where to find information about sectors & industries

Adjusting your communication accordingly


7) Get inside the Company

Finding special information about companies

How to use it successfully when contacting investors


+ Final Workshop

Live and on-line

Put to practice the concepts presented in the course

Real targets from Invest in Morocco as examples

Course content

Request invitation

Content of this course is available by invitation only. You can not access this course if you don't have an invitation from the course instructor.

Get Started

Interested? Start your first course right now.

There is more to learn