Kristiina Pääkkönen

Communication Coach, Country Manager

I have worked as a Country Manager of FundedByMe in Finland 2013-2015. Before that I coached companies to use content marketing and crowdsourcing in their business as a communication consultant 2007-2012. I have worked in several startups as for instance a CEO and a Content Manager. Years 2000-2006 I worked as a lobbyist. I have graduated 1999 from the University of Tampere. Thanks the CO-INSTRUCTOR ALINA KOUTUN for helping me with the content of the crowdfunding course!


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Do you know how to start crowdfunding?

Crowdfunding is a new way to raise money from the crowd through the internet. Crowdfunding sets up an opportunity to test your idea fast with the crowd and monetize the networks you have gained.

This short course helps you to learn the basics of crowdfunding in just a few minutes. The tutorial will guide you through the most important phases of crowdfunding process, using the example of FundedByMe - the fastest growing in Europe, and the leading crowdfunding platform in the Nordics, which provides reward-, equity- and loan-based crowdfunding.  

Benefits and Expected Result

After mastering this simple tutorial, you will receive basic knowledge about:

  • various types of crowdfunding campaigns

  • tools that facilitate a successful crowdfunding campaign

  • techniques that improve long-term relationships with your crowd


Course Audience

This course is dedicated to:

  • entrepreneurs who have a business idea

  • representatives of small or medium sized enterprises from all over the world

  • those who want to acquire financing to realize their dreams

  • those who want to improve their skills in crowdfunding and receive a diploma for their LinkedIn profile. For that you have to pass the tests (=tasks)!


The Course Syllabus

Course contains 7 modules which will tell you more about:

  • Crowdfunding

  • Types of crowdfunding: reward-based, equity-based and loan-based

  • Preparation for the campaign

  • Running the campaign

  • Post-crowdfunding activities

Course content

  • What is crowdfunding?

  • Am I crowdfundable?

  • - Reward-based crowdfunding

  • - Equity-based crowdfunding

  • - Loan-based crowdfunding

  • Warming up the investor crowd

  • The campaign

  • Campaign marketing plan

  • 45 days - how to survive

  • Last day - is there anything I can do anymore?

  • Post crowdfunding - what to expect?

Interested? Enroll to this course right now.

There is more to learn