Google+ is one of the most important social media platforms for business, yet it is probably the least understood. Try asking a group of teenagers what SnapChat is and why they use it, and each one will give you the same answer. Ask them about Google+ and odds are they won't have an answer. How can the world's fastest growing social media platform be such a mystery to the single largest consumers of social media? The reason? Google+ is aimed at a much more mature, intellectual group of consumers and the businesses that they frequent.
In this course, you will learn the basics of Google+ from the perspective of the consumer, and more importantly, from your perspective as it relates to your business. By understanding the platform and its capabilities, you will be able to utilize it as one of the most powerful parts of your complete social media strategy.