Experiments in decision-making - AMSRS recorded webinar

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Instructor

AMSRS Australia

The Australian Market & Social Research Society Limited (AMSRS) is a not-for-profit professional membership body of over 2,000 market and social research professionals who are dedicated to increasing the standard and understanding of market and social research in Australia. The Society assists members to develop their careers by heightening professional standards and ethics in the fields of market and social research. Learn more about the AMSRS's: The Society works closely with the Association of Market and Social Research Organisations (AMSRO) in Australia to achieve these aims. The Society is affiliated with market research societies internationally and is a member of the Asia Pacific Research Committee (APRC) www.aprc-research.com and the Global Research Business Network (GRBN) www.grbn.org

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Overview

Background 

There is a heavy reliance on surveys in market and social research. However there is great richness in the data can be generated from good experimental designs, especially regarding consumer decision-making. 


Importantly, experimental methods can reveal the psychological mechanisms behind how people make decisions. 


This webinar covers the various forms of experiments that can be used in market and social research and the advantages and limitations of each experimental method. This will include practical examples of how to implement experiments when designing and conducting market research studies. 

 

Learning Objectives 

This webinar will address: 

  • Introduce the basic concepts in experiment methods.
  • Overview some of the most common experimental designs.
  • Present some well-known consumer decision-making experiments

 

Webinar Time: 1-hour webinar 


Speaker:  Adrian Camilleri, Australia 

 

Dr. Adrian R. Camilleri is a lecturer in marketing at the Royal Melbourne Institute of Technology (RMIT). He holds a bachelor’s degree in psychology, a Master’s degree in organizational psychology, and a PhD in cognitive psychology, all from the University of New South Wales. 

He also completed postdoctoral training at Duke University’s Fuqua School of Business where he was a member of the Center for Research on Environmental Decision-making. Adrian is an expert in the field of behavioral decision-making with special interests in risky choice and multi-attribute choice, especially as they relate to consumer and pro-social behavior. 

Adrian’s research has been published in highly reputed academic journals including Cognition, Journal of Public Policy & Marketing, and Judgment & Decision-making. His work has also been written up in the media including Time and Scientific American articles.  

 

Course content

  • Experiments in decision making video

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