Events Management 101

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Questions

For how long can I access this course?

You need to pay for the course only once in order to get full access. We guarantee you will have access to all course content for at least 1 year from purchase date, in most cases you will have access indefinitely.

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You can access course materials from a Laptop, iPhone, iPad, Android, Windows Phone and virtually any device with modern Internet browser. Live tutoring is limited to PC, Mac and Linux only at the moment.

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If you purchased the course and for some reasons are not satisfied with it, please contact us at support@eliademy.com and we will resolve the problem.

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Price is a subject for European Value Added Tax (VAT). If you live outside of EU, you won't have to pay VAT. If you do live in EU, we will automatically calculate correct amount of VAT based on your billing country.

Instructor

Anthonia Udemeh

Anthonia Udemeh is the Events Manager at Storypage Ltd, an events planning and management company. The company was established in 2012 to create and manage successful events for both individuals and corporate client. Anthonia loves to create beautiful events, she is a venue stylist and a chef trained at the chef academy of London. Her knowledge of food is extensive having her first degree in Food Science and Technology and her knowledge in Business Management, Strategic and Project Management and Business Consultancy can be trusted having obtained a wide range of experience within the field studying International Management in Oxford Brookes University, UK and successfully running her own company.

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Overview

 

Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions. It involves studying the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event. Event management is about organization and execution and that is precisely where the money lies. Those in the field are paid for these services rendered.

The management of events calls largely for coordination from stage one. The first thing required is to get the orders for the event. This process is also known as pitching for an event.

Usually, whether it is for small time events (birthday parties and weddings), or a larger ones assigned by companies (exhibitions and trade fairs), or then the international concerts; the event manager/company is asked to submit a project report, with the finances involved. it is on these bases that the event project is assigned.

 The process of planning and coordinating the event is usually referred to as event planning and can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering and emergency plans.

 

Event management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences, companies create promotional events to help them communicate with clients and potential clients. 

 

 

Course content

  • Types of Events

  • People Involved in Events Managment

  • Starting an Events Management Business

  • Creating an Event

  • Event Budgeting

  • Event Contract

  • Events Marketing

  • Events Team Management

  • Events Risk Management

  • Information, Security and Logistics Management

  • Event Closure and Evaluation

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