Broadcast 14 June 2016
Incentives and sweepstakes are widely used to encourage participation in online research projects but differing regulatory frameworks around the globe can create confusion about how they should be handled. The ESOMAR/GRBN Online Research Guideline provides researchers with valuable advice about researchers' responsibilities when using incentives in international research projects.
This webinar takes that guidance and explains in further detail what every researcher should know about incentives and sweepstakes. Expert speakers will guide you through the key issues for professional best practice, how to avoid some of the legal pitfalls, also providing research-based practical guidance on what works best to improve response rates.
In particular speakers will cover:
Senior research scientist at Google, UK
Mario Callegaro focuses on measuring users' feedback and consults on numerous survey and market research projects in terms of study design, questionnaire design, sampling, and reporting.
He is associate editor of Survey Research Methods and on the editorial board of the International Journal of Market Research. He published an edited book titled Online Panel Research: A Data Quality Perspective and his new book: Web Survey Methodology is available as of June 2015.
Founder, Dialogs&Beyond, Spain
Chair of ESOMAR Professional Standards Committee
Enrique Domingo has a degree in Sociology and Political Sciences, an MBA, and post-graduate qualifications in senior management, problem solving and executive coaching.
Enrique has spent most of his career in market research, he was Founder and CEO of INNER Strategic Research, CEO of Synovate Iberia and Latin America and then Country Manager of Ipsos Spain. Currently he heads Dialogs and Beyond.
Managing Director of the Market Research Society (MRS), UK
a Vice President of EFAMRO and an Executive Board member of GRBN
Debrah Harding leads MRS' standards, policy and public affairs activities and works extensively with government departments and European institutions on all issues that impact on market and social research.
Debrah has a wealth of knowledge of ethical codes, guidelines, data protection and on the enforcement of professional and process standards, and is co-author (with Peter Jackson) of the book, Quality in Market Research: from Theory to Practice.