Development communication is concerned with conscious efforts aimed to improve living conditions and the quality of life for people struggling with underdevelopment and marginalization (Melkote & Steeves, 2002). Development communication has seen utilization of diverse media in different epochs as well as shifting ideas. Beyond the tools, different approaches have informed development and development communication practitioners. Ideas around the wide participation, the centrality of human rights, weaving of entertainment and education to simultaneously inform populations, C4D approaches, positive deviance approaches, among others will form the content of this course. In this course, we will there examine the historical context of development communication and all the idea that have shaped the field.
This course aims at capturing the practice of development and communication. At the end of the course, the learners should: