Development Communication Practice


George Gathigi


George Gathigi is a lecturer at the School of Journalism and Mass Communication where he teaches courses on Mass Media & Development Communication. He holds a Ph.D. in Mass Communication and Masters of Arts in Development Communication from Ohio University and a BA from University of Nairobi. He has previously taught at Hampshire College and Ohio University. He has consulted on projects implementation, M&E, capacity building and training & documentation in the development and public sector with organization such as UNICEF, UNODC, ICCO Cooperation, ActionAid (Kenya), AMREF, Internews, Article 19, Anglicord, WHO, among others. He is passionate about teaching, mentorship, capacity building and empowering communities. He is a language and sports aficionado.


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Development communication is concerned with conscious efforts aimed to improve living conditions and the quality of life for people struggling with underdevelopment and marginalization (Melkote & Steeves, 2002). Development communication has seen utilization of diverse media in different epochs as well as shifting ideas.  Beyond the tools, different approaches have informed development and development communication practitioners. Ideas around the wide participation, the centrality of human rights, weaving of entertainment and education to simultaneously inform populations, C4D approaches, positive deviance approaches, among others will form the content of this course. In this course, we will there examine the historical context of development communication and all the idea that have shaped the field.

This course aims at capturing the practice of development and communication. At the end of the course, the learners should:

  1. Appreciate the historical context of development communication field;
  2. Understand some of the dominant approaches to Development Communication;
  3. Understand application of development communication in Africa and developing world;
  4. Appreciate the impact of new technologies in shaping development.

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