|Topic||Topic 2: Marketing strategies & business idea and market analysis (1ECT)|
|Teachers||Hafdís Björg Hjálmarsdóttir and Vera Kristín Vestmann Kristjánsdóttir|
|Short description||In this module, you will leaarn about market analysis, which is a quantitative and qualitative assessment of a market, which is highly important before entering a market. You will learn how to analyse a market using the PEST analysis. Using the PEST analysis, you will learn how to analyse the different environments of different markets. This analysis is crucial in helping you making the right decision on whether to enter a particular market or not.
You will also learn how to use SWOT analysis, which helps you assess your companies, products or services strengths and weaknesses and to examine the opportunities and threats of the exterior environment.
You will learn about segmentation, targeting and positioning, or STP, and branding.
Finally you will learn about the marketing mix, the set of tools that you can use for your product and/or service to pursue your objectives in the target market.
|Learning objectives||On completion of this module, you have gained a good understanding of market analysis and tools that are used assessing market feasibility. You are also able to apply these concepts into practice.|
By the end of this module, you should be able to:
|Learning instructions||This topic uses a mix of texts, videos and a quiz.|
|প্রশিক্ষণ - "তথ্য অধিকার আইন ২০০৯”|