MRIA - 203 - Marketing Research Statistics & Data Analysis

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You need to pay for the course only once in order to get full access. We guarantee you will have access to all course content for at least 1 year from purchase date, in most cases you will have access indefinitely.

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You can access course materials from a Laptop, iPhone, iPad, Android, Windows Phone and virtually any device with modern Internet browser. Live tutoring is limited to PC, Mac and Linux only at the moment.

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Price is a subject for European Value Added Tax (VAT). If you live outside of EU, you won't have to pay VAT. If you do live in EU, we will automatically calculate correct amount of VAT based on your billing country.


Marketing Research and Intelligence Association (MRIA)

The Marketing Research and Intelligence Association (MRIA) is a Canadian not-for-profit association representing all aspects of the market intelligence and survey research industry, including social research, competitive intelligence, data mining, insight, and knowledge management. Members include over 1,800 practitioners, small to large research houses, and the many buyers of research services, such as financial institutions, major retailers, insurance companies and manufacturers. The industry accounts for almost three quarters of a billion dollars in market research activities annually.


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Welcome to the Marketing Research and Intelligence Association (MRIA) online training course, 'Marketing Research Statistics and Data Analysis'. 

This online training course contains 16 modules that are each followed by a quiz and Final Test. 

Statistical methods are important tools for any researcher. Basic statistical knowledge is a core competence that no researcher can afford to ignore. Unlike most statistical courses that are too technical and too theory-based, this course takes a practical and applied approach. Building on the material introduced in the Introduction to Marketing Research course, this course simplifies the basic concepts and provides fundamental statistical skills a researcher needs to analyze data.

A calculator (with the square root function) is required to complete calculations.

Major topics covered in this course:

  • Creating tables that communicate
  • Measurement effects: Simpson's paradox, halo effects and ceiling effects
  • Organizing and summarizing the data: centres and spreads
  • Margins of error
  • Significance testing
  • Samples, sampling and sampling distribution
  • Probability: basic concepts
  • Identifying relationships in data: correlations

Text Book:

MRIA has adopted one textbook that can be used for this course and for 6 other MRIA courses.

Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal

The text can be accessed online completely free of charge at any time – click here.


There are 16 parts to this course, each of which involves a video to watch followed by a short quiz. The quizzes for each section can be found under 'Tasks'. Following the completion of all videos, students will be required to complete the Final Test. 

There are no due dates for the quizzes or final tests, but it is highly recommended that students watch the relevant videos before any attempts are made. Students will have three (3) chances to pass the quizzes, and two (2) chances to pass the final test. 

Good luck!

Course content

  • Chapter 1

  • Chapter 2

  • Chapter 3

  • Chapter 4

  • Chapter 5

  • Chapter 6

  • Chapter 7

  • Chapter 8

  • Chapter 9

  • Chapter 10

  • Chapter 11

  • Chapter 12

  • Chapter 13

  • Chapter 14

  • Chapter 15

  • Chapter 16

Interested? Enroll to this course right now.

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