Recorded Webinar: How to Win Back the Hearts and Minds of Research Participants


Andrew Cannon

Executive Director

My role as Executive Director of GRBN is to ensure GRBN's success in achieving its mission of promoting and advancing the business of research, across the globe, by supporting and developing strong national associations.


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An exploration of how brands can improve their relationship with their constituents and preserve the integrity of research. Experts from several leading companies present key findings from recently conducted research into the research user experience. Attendees will receive specific, applicable guidance on how to improve the experience they offer participants and in so doing, build brand equity.


Hear from the experts:

Andrew Cannon, GRBN

Gabe Dworet, Critical Mix

Kerry Hecht Labsuirs, Echo Qualitative Project Support

Neil Marcus, MetLife

Katrina Noelle, KNow Research

Dave RothStein, RTi Research

Lisa Wilding-Brown, Innovate MR


Course content

  • Recorded webinar

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