MRS Recorded Webinar - Commissioning Qual for Client Insight Teams

Secure Payment Confirmation

Price is a subject for European Value Added Tax (VAT). If you live outside of EU, you won't have to pay VAT. If you do live in EU, we will automatically calculate correct amount of VAT based on your billing country.
Total:

Questions

For how long can I access this course?

You need to pay for the course only once in order to get full access. We guarantee you will have access to all course content for at least 1 year from purchase date, in most cases you will have access indefinitely.

From what devices I can access course materials?

You can access course materials from a Laptop, iPhone, iPad, Android, Windows Phone and virtually any device with modern Internet browser. Live tutoring is limited to PC, Mac and Linux only at the moment.

Can I get my money back?

If you purchased the course and for some reasons are not satisfied with it, please contact us at support@eliademy.com and we will resolve the problem.

How sales tax is calculated?

Price is a subject for European Value Added Tax (VAT). If you live outside of EU, you won't have to pay VAT. If you do live in EU, we will automatically calculate correct amount of VAT based on your billing country.

Instructor

Andrew Cannon

Executive Director

My role as Executive Director of GRBN is to ensure GRBN's success in achieving its mission of promoting and advancing the business of research, across the globe, by supporting and developing strong national associations.

Reviews

Course reviews will be shown here

Overview

Objective

To give a concise overview of best practice for commissioning qualitative research – from taking the brief to embedding the recommendations.

Watch a clip from the webinar here:

 

Context

Can we afford 8 groups or 6? Does it sometimes feel that commissioning qual comes down to discussions like this? A ‘soft’ research technique can get a lot less attention that a more prescriptive quant method does, and yet we spend significant proportions of our budgets on qual and use it to make key strategic decisions. Commissioning qual is an art, and one for which we can all learn better techniques. Do you ever find your qual being asked to do more than it was set up to do? Do you distinguish between business and research objectives? And is the focus group dying or thriving?

Getting the commissioning and running of qual research right will mean that you get rich strategic learning for your business – and you can strengthen your own role and have fun along the way! This webinar will give you practical signposts on ways to do this, and pitfalls to avoid.

Who should attend?

Anyone on the client-side with less than 3–5 years experience of commissioning qual and anyone with more experience who would like to stimulate their thinking on how they work and find some tools for a fresh approach.

Content

  • Getting to the best brief
  • Choosing the right agency and right method
  • Handling logistics
  • Managing and embedding the output
  • Seven top tips

Format

Delivered in a 1 hour webinar, there will be 45 minutes of presentation from an expert who has worked on both sides of the client/agency fence.

Trainer

Laura Parker

Laura Parker has more than 25 years’ experience in market research, both on the agency side (qual and quant) and as a global director for Unilever Foods, where she was responsible for many complex qual programmes, ranging from multi-country studies to advertising pitch work. In her current role at SABMiller she is responsible for innovation capability, including qual for innovation.

Course content

  • Watch the webinar

Interested? Enroll to this course right now.

There is more to learn