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Welcome to the Marketing Research and Intelligence Association (MRIA) online training course, 'Competitive Intelligence, Mystery Shopping, and Benchmarking'.
This online training course contains 11 modules that are each followed by a quiz and Final Test.
In our current economic climate, competitive edge has never been more important for survival. Companies have to maintain and even increase revenues despite shrinking budgets and layoffs.
Whether you need competitive intelligence to counter a competitive threat, benchmark industry leaders to learn about their best practices, arm your sales team with intelligence to win the sale or conduct a mystery shop to identify gaps in your sales and service delivery, this full day, fast paced workshop will provide you with the tools and templates to do so.
With 25 years providing intelligence support to business leaders including Bell Mobility, Canada Post, CIBC, Home Depot, Pepsi, Petro-Canada, Pfizer, Toronto Dominion and Union Gas, the instructor delivers a workshop that is loaded with real life examples and easy to follow.
Major topics covered in this course:
MRIA has adopted one textbook that can be used for this course and for other MRIA courses.
Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
The text can be accessed online completely free of charge at any time – click here.
There are 11 parts to this course, each of which involves a video to watch followed by a short quiz. The quizzes for each section can be found under 'Tasks'. Following the completion of all videos, students will be required to complete the Final Test.
There are no due dates for the quizzes or final tests, but it is highly recommended that students watch the relevant videos before any attempts are made. Students will have three (3) chances to pass the quizzes, and two (2) chances to pass the final test.