Module 2: International Marketing


Aet Kull


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Welcome to the course " International Business Strategies of SMES" module 2, called "International Marketing". This course is self-paced, so students can join at any time and learn by themselves.

The course material has been created by Aet Kull and Mait Ruut from Estonian Entrepreneurship University of Applied Sciences (EUAS).

Learning outcomes:

  • Students can create and defend a marketing plan for international market
  • Students evaluate and explain the necessity of specific marketing activities according to the objective of the SME.


  • Introduction to International marketing
  • International Marketing Planning Proccess
  • International Market Analysis
  • Marketing mix.

We welcome you to the course and wish you a fruitful time.

Course content

  • 1. Introduction to International Marketing

  • 2. International Marketing Planning Proccess

  • 3. International Market Analysis - Know Your Market

  • 4. Marketing mix

Interested? Enroll to this course right now.

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