Jelizaveta Janno

Lecturer in Logistics and Supply Chain Management

Fond of logistic, a fan of dangerous goods in transportation, in love with teaching and mentoring. For more information on research and projects in CV at Estonian Research Information System:


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Welcome to Topic 6 - Delivery- and distribution options

After watching the video and reading the course description below, it is expected to proceed to the first subtopic "Supply chain and e-supply chain".

In this topic you learn about delivery and distribution options.  At first, you should read reading materials, watch learning videos and then make 2 self-tests. The topic ends with final assignment (60% closed questions and 40%  complex task)



~ 26 hours of work

Multiple videos

3 Selftest

Handbooks & reports

1 Final assignment








TOPIC 6 - Delivery and distribution options (1 ECTS, 26 academic hours  of individual study)


Jelizaveta Janno (TTK UAS); Kati Nõuakas (TTK UAS)

Short description:

Within this topic students will learn about different aspects of e-supply chain and its’ efficient management from the perspective of moving goods/ services downstream. This topic will include descriptions of well-implemented distribution and delivery strategies in practice as well as different tips and tools on how to get products and/or services into customer’s hands in the best possible way.

Learning objectives:

The objective of this topic is to give a student the knowledge of different delivery and distribution options (B2B – business to business model; B2C – business to customer model) depending on type of good/ service provided to help student to choose the most effective one for the business within an e-supply chain.

Learning outcomes:


After completing the topic students will know:

  • key issues and main differences between traditional SC and e-SC;
  • the role of distribution and delivery within e-supply chain downstream;
  • elements of customer service as value-adding aspect of e-SC;
  • components of distribution and delivery costs.

After completing the topic students will be able to:

  • choose the suitable distribution strategy/ delivery options upon good/ service or e-supply chain design;
  • estimate the costs of distribution and delivery out of the total cost of e-SC;
  • calculate the costs of distribution and delivery on certain conditions;
  • choose the most appropriate distribution channel for the particular business/party involved.


Basics of Logistics

Learning instructions

This topic (TOPIC 6 - Delivery and distribution options) uses a mix of text materials, videos, quizzes and practical assignments to help acquire knowledge of different subtopics. At first read the theoretical materials and watch videos, then solve short self-tests and answer to revision open-ended/ case study type questions at the end of each subtopic (teacher’s feedback needed). The topic ends with final assessment consisting of two parts – quiz and complex task.


Final quiz


  1. Anderson, D. L. & Lee, H. (2000). The Internet-Enabled Supply Chain: From the First click to the last mile, Ascet Vol. 2. (available at:
  2. Deketele, L., Procter & Gamble Eurocor NV, Vanelslander, T., Van Hove, D. (2011). Commonly used E-commerce supply chains for fast moving consumer goods: comparison and suggestions for improvement. University of Antwerp. Association for European Transport and Contributors 2011. (available at:
  3. Enarsson, L. (2002). Distribution and Re-Distribution in E-Commerce. Association for European Transport. Växjö University, Sweden. (available at:
  4. Lee and Whang (2001). Winning the last mile of e-commerce. Sloan Management. Review, summer 2001, 54-62. (Available at:
  5. Robinson, A. (2014). E-Commerce Logistics: The Evolution of Logistics and Supply Chains from Direct to Store Models to E-Commerce. E-Commerce Logistics Logistics. (Available at:
  6. Shankar, V. and O’Driscoll T (2002). How wireless networks are reshaping the supply chain. Supply Chain Management Review, July/August, 44-51.
  7. Conrad, A., Hagen, H., Kauffeld, R. (2012). The mandate for multichannel & evaluating supply chain models retail. &Strategy. Booz & Company. (Available at:

Course subtopics:

Name of the subtopic



1. E-supply chain management (E-SCM)


Closed-questions self-test.

Open-ended case study type problem-based questions (teachers’ feedback needed).


The essence of e-supply chain management.

The role of the Internet to carry out value-added activities so that the products/ services produced by the manufacturer meets customers’ and result in a good return on investment.

2. E-SC design

Closed-questions self-test.

Open-ended case study type problem-based questions (teachers’ feedback needed).

The design of e-SC depending on its parties and type of good/ service provided.

E-SCM flows – product flow, informational and financial flows within e-SC.

3. Customer service

Closed-questions self-test.

Open-ended case study type problem-based questions (teachers’ feedback needed).

Service levels within e-SC.

Value adding points in e-SC.

4. E-commerce shipping strategies and Last mile

Closed-questions self-test.

Open-ended case study type problem-based questions (teachers’ feedback needed).

Distribution strategies downstream the e-SC (B2B)

Elements of delivery cost.

Elements of distributions cost.



Course content

  • 1. E-supply chain management (E-SCM)- INTRODUCTION

  • 1.1. Supply chain

  • 1.2. Supply chain management

  • 1.3. E-supply chain management

  • 1.4. Supply chain costs

  • *SELF-TEST 1: E-supply chain management

  • 2.  E-supply chain  design

  • 2.1. The Five Key Design for Supply Chain

  • 2.2.  Design for Demand & Supply Planning

  • 2.3. Supply Chain Costs and Inventory Costs Minimizing

  • 2.4. Order Management and Optimize Order Management

  • *SELF-TEST 2: E-supply chain design

  • **ASSIGNMENT: E-supply chain management and design

  • 3.  Customer service

  • 3.1. 5 Ways E-commerce Businesses Can Improve Customer Service

  • 3.2. Exceptional Customer Service

  • 3.3. Quality Customer Feedback


  • 4. Shipping Methods and Last Mile Delivery

  • 4.1.  E-commerce shipping strategies

  • 4.2. Drop Shipping

  • 4.3. Last mile e-commerce delivery options




  • Sources

  • Survey

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