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Webcast on February 16, 2016
To ensure your survey can deliver upon the research objectives it must address the proper core metrics, such as awareness, attitudes, and motivation, but also should include ones that build business knowledge and support decision making. The scope, order and wording of the questionnaire is critical. Our expert practitioners will discuss commonly used types of questions and alternative scales, and questions you can ask your clients to construct relevant questionnaires. Understand how to make questions clear, answerable, easy and unbiased. Receive guidelines for the three most common tasks we ask of respondents: selecting items from a list, rating items on a scale and answering open-ended questions. Get tips on how to properly pretest a questionnaire.
Anne Gammon, Associate Director, YouGov
David F. Harris, Research Efficiency & Questionnaire Design Expert
CASRO and MRA have come together to form Insights Association, www.insights.marketingresearch.org