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Welcome to the Marketing Research and Intelligence Association (MRIA) online training course, 'Market Intelligence'.
This online training course contains 9 modules that are each followed by a quiz and Final Test.
Market intelligence is the "new" market research – it goes beyond traditional qualitative and quantitative research, and encompasses understanding a powerful collection of internal and external information, and using analytical techniques to analyze that information. Market intelligence, done well, plays a key role in corporate decision making. Becoming competent in the market intelligence area means that market researchers elevate their position, and use a broad range of business consultative skills. This course will provide a managerial level understanding of the basics of MI, and the tools and techniques to undertake it effectively.
Market intelligence comes from the strategic use of a carefully analyzed collection of key information. It is imperative to better decision making, success, and even survival for firms today. Interest and investment in market intelligence is increasing, as firms see its power and benefit. Solid market intelligence can dramatically impact a company's success. A client firm that embraces business intelligence uses it at all levels of the organization fostering a culture where everyone thinks "intelligence", and contributes to its evolution. A research firm that offers the enhanced service of MI offers better value to their client.
Major topics covered in this course:
MRIA has adopted one textbook that can be used for this course and for other MRIA courses.
Modern Marketing Research Step-by-Step by Chuck Chakrapani and Ken Deal
The text can be accessed online completely free of charge at any time – click here.
There are 9 parts to this course, each of which involves a video to watch followed by a short quiz. The quizzes for each section can be found under 'Tasks'. Following the completion of all videos, students will be required to complete the Final Test.
There are no due dates for the quizzes or final tests, but it is highly recommended that students watch the relevant videos before any attempts are made. Students will have three (3) chances to pass the quizzes, and two (2) chances to pass the final test.