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How Not to Use Words To Win Friends and Influence People (Critchfield et al, 2017)
Part of Soiléir's Ethics Series
Behavior Analyst Certification Board Type 2 CE (1 CEU - Ethics)
This article reviews Critchfield et al 's 2017 paper 'Normative Emotional Responses to Behavior Analysis Jargon or How Not to Use Words to Win Friends and Influence People'.
This paper has relevance to the BACB Ethical Compliance Code including 1.05 (Professional and Scientific Relationships).
Simply read the paper and answer the quiz that follows correctly. When you have answered all questions correctly and achieved 100%, press the 'submit' button. Your certificate will then be e-mailed to you.
Be sure to edit your profile so your display name (in blue on the profile page at the top) includes your BCBA/BCaBA number. Otherwise it won't print on the certificate.
Participants who successfully complete the quiz will be awarded one Type 2 CEU that can be used as part of the requirements for the BACB certification cycle. In addition to counting as standard CEU, this CEU hour can also be used as an ethics CEU which can be noted when entering it on the BACB Gateway.
The paper is accessible through PubMed Central (PMC), which is a free archive of biomedical and life sciences journal literature at the U.S. National Institutes of Health's National Library of Medicine (NIH/NLM) provided there courtesy of Association for Behavior Analysis International. Please see the link below.
It has been suggested that non-experts regard the jargon of behavior analysis as abrasive, harsh, and unpleasant. If this is true, excessive reliance on jargon could interfere with the dissemination of effective services. To address this often discussed but rarely studied issue, we consulted a large, public domain list of English words that have been rated by members of the general public for the emotional reactions they evoke. Selected words that behavior analysts use as technical terms were compared to selected words that are commonly used to discuss general science, general clinical work, and behavioral assessment. There was a tendency for behavior analysis terms to register as more unpleasant than other kinds of professional terms and also as more unpleasant than English words generally. We suggest possible reasons for this finding, discuss its relevance to the challenge of deciding how to communicate with consumers who do not yet understand or value behavior analysis, and advocate for systematic research to guide the marketing of behavior analysis.
About the Course Instructor
Gillian Martin is a Chartered Psychologist and Board Certified Behaviour Analyst with over 20 years of experience supporting people using behaviour science in Ireland, the United Kingdom and the USA. As well as clinical work, she have always had a strong interest in staff well-being, training, development and supporting teams to think through new concepts and find solutions.The values that drive her work include respect, curiosity, equality and integrity.
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