Topic 10: Web analytics and reporting

Instructor

Karen Malene Andreasen

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Overview

Welcome to Topic 10 - Web analytics and reporting

Course content

  • 1.0 What is Web Analytics about and why you need it

  • 1.1 What is the difference between analytics and reporting

  • 1.2 Why is it important and useful to measure your data

  • 2.0 Measuring the Key Performance Indicators (KPIs) and evaluating them

  • 2.1 Measuring Return on Investment (ROI)

  • 3.0 How to select and use different analytics tools

  • 3.1 Google Analytics

  • 3.2 How to make reports so you could make useful decisions for your business

  • Survey

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