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Why would I need this course?
More than ever you need an original and distinctive brand. But how do you create a good name, a good logo and a recognizable category so that everyone understands what you are selling?
Whatever your are selling… a product, a service, an experience… there needs to be something that captures and marks everything you do, so people can talk about “it”, recognise “it” and buy “it”. That “it” is your brand.
You cannot sell or promote without a brand, that is how important it is. Yet, creating and growing a brand that people love is not talked about in the lean start-up world.
Enroll now and enjoy our introductory price of 149€!
Objectives and outcome of the course & virtual coaching
Using a 7 step framework you get all the concrete tools to create, promote and sell your product or service under a brand your consumers or customers will talk about... and buy.
In case you already have a brand, but not sure how to grow it, then you will get all the insights to bring your brand to the next step.
The teacher will provide virtual coaching in the discussion forum or Google Hangout, this way you can make progress even faster.
Introduction - how to get maximum results out of this course & virtual coaching
The power of brands - what’s really happing inside the consumer or customer mind
Step 1 - Focus - the secret to get noticed by anyone
Step 2 - Position for success - 4 steps to uniquely position your product or service
Step 3 - Name right - the 6 rules for creating a good name, including your web url - you can’t be successful with a weak name
Step 4 - The visuals - rules to create a good logo and pick the right colors
Step 5 - Capture your benefits - the 4 elements of a successful message and slogan
Step 6 - Make people talk - proven techniques to get people and media to talk about your product or service brand
Step 7 - Stay consistent - they key to earn consumers loyalty
Integrate everything - apply all rules - create, promote and sell your brand
Topics are addressed in a direct and no nonsense way. A large number of cases are covered and presented in a visually exciting and entertaining format with plenty of practical tools and hands-on exercises to have immediate impact, including the pitfalls you must avoid.
Virtual coaching - Make progress even faster using virtual coaching in the discussion forum or Google Hangout
We know that the course & coaching is extremely useful for:
The course will span a total of 10 lessons. To get the most out of this course you apply immediately after each lessons the steps or frameworks to your own business or idea.
As part of the course you get 8 weeks of free coaching with the instructor to make progress even faster. And of course you can interact with other participants too.
Michiel Maandag is a passionate and engaging international brand advisor & coach. He is the founder of monday brand advisory. While coaching & training start-ups and small businesses, he realized that creating brands that people love is not talked about in the lean start-up world. His ambition is to change that.
Based on his long experience working with global brands and international marketing, Michiel has invented unique and highly effective methods to help create winning brands. This, and his passion to make the complex simple, has directly led to the ideas and frameworks discussed in this course. Michiel’s high energy will make an impact.
Michiel has worked with mid-size and established B2C & B2B companies and has coached & trained close to 100 start-up companies developing Windows Phone applications as part of AppCampus, an €18 million project of Aalto University, Microsoft and Nokia to boost the Windows Phone ecosystem.
“His sessions were very successful with teams applying the tools and guidelines provided by Michiel and greatly improving positioning, messaging and sometimes even their app names. Michiel set the example in terms of methodology and approach to improve other modules of AppCademy.” - Paolo Borella, director AppCampus
From AppCampus participants:
“It was like a consulting session with a specialist, not just like a school class.”
“Constructive, personal, interesting, clear, there was a connection. Subjects were well chosen, well deepened out. Session were good, intense”
“Thank you for the amazing ‘lecture + exercises + mind blowing experience sharing’… It will surely help us to be far better exposed and positioned than our competitors!”
A certificate of completion will be delivered to the students who are able to finalize and approve the course.
5 days money back guarantee after the course commences.
By enrolling to this course, you will also be contributing to a community. A huge 25% of the profit of the provider goes back to this community project. You have an idea and want to be financed? Send an email at firstname.lastname@example.org