AppCademy Online - Ads in Mobile


Alan Mendelevich

Alan Mendelevich has been developing software for a living for more than 15 years. He has been an active member of Windows Phone developer community since its inception. Alan has delivered talks on Windows Phone development, marketing and monetization at multiple events in Lithuania, Latvia, Estonia, Finland and UK. In early 2011 Alan launched AdDuplex – a cross-promotion network for Windows Phone and, now, Windows 8 applications. Via his involvement with AdDuplex and Windows Phone community in general, Alan was able to collect and analyze valuable information and insight about promotion and monetization techniques used by developers. He is happy to share the insights back with the community on his blogs at and, twitter @ailon and talks on the subjects of Windows Phone/Windows development, app marketing and monetization.


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Ads in Mobile Games and Apps

Overview of the course syllabus

Introduction course to promotion and monetising with ads to game and app developers. Course is held by Alan Mendelevič, founder & CEO at AdDuplex.

Course contains

 Nine lecture videos

About AdDuplex

AdDuplex is a cross-promotion network specifically targeted at Windows Phone and Windows Store apps and games. It empowers developers and publishers to promote apps for free by helping each other.


AppCampus is a mobile application accelerator program managed by Aalto University in Espoo, Finland. This is an 18 million euro joint investment between Microsoft and Nokia to foster mobile application development on Windows Phone and any other Nokia platform.

Course content

  • Why Ads?

  • Mobile Advertising Terminology Primer

  • Mobile Advertising Terminology Primer - Basic Terms

  • KPIs for Publishers

  • KPIs for Advertisers

  • Mitigating Low Fill Rate

  • adduplex as Cross Promotion Network

  • "When monetising with ads, pay attention to..."

  • "Why wouldn't I monetise with ads?"

Interested? Enroll to this course right now.

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