AppCademy Online - Digital Marketing for Developers


Alan Mendelevich


Alan Mendelevich has been developing software for a living for more than 15 years. He has been an active member of Windows Phone developer community since its inception. Alan has delivered talks on Windows Phone development, marketing and monetization at multiple events in Lithuania, Latvia, Estonia, Finland and UK. In early 2011 Alan launched AdDuplex – a cross-promotion network for Windows Phone and, now, Windows 8 applications. Via his involvement with AdDuplex and Windows Phone community in general, Alan was able to collect and analyze valuable information and insight about promotion and monetization techniques used by developers. He is happy to share the insights back with the community on his blogs at and, twitter @ailon and talks on the subjects of Windows Phone/Windows development, app marketing and monetization.

Reviews (15)

blessing keamogetswe
Ариунгэрэл Өлзийбалжир
Emmanuel Great


Digital Marketing for Developers module is a brief introduction and overview to Digital marketing using examples and cases familiar to developers. Course contains six lectures from Alan Mendelevich with case studies. In the Tasks section you will find a DVLUP quiz to test your learning and earn DVLUP points.

Course contains

6 Video Lectures

quiz for DVLUP members

Overview of the course syllabus

1. Introduction

  • Entry points: Why are you building your app?

2. What to build?

  • Different work cycles.
  • Scratch your own itch.
  • Original vs. me too
  • Looking for a mega-hit?
  • Release date is a feature, utilizing new capabilities.
  • Getting ideas and inspiration

3. Monetizing your app

  • Different monetization approaches for different situations.
  • Which Business plan I should choose?

4. Publishing your app

  • Promote your app.
  • Release considerations
  • Receive and manage feedback

5. Online presence

  • Free promotions
  • Showing up in social media
  • Social media integration
  • Monitor and react to feedback
  • Show off your app everywhere!

6. Advertising your app

  • App cross-promotion
  • Ad networks and platforms


AppCampus is a mobile application accelerator program managed by Aalto University in Espoo, Finland. This is an 18 million euro joint investment between Microsoft and Nokia to foster mobile application development on Windows Phone and any other Nokia platform.

Course content

  • Introduction

  • What to build?

  • Monetizing

  • Publishing your app

  • Online Presence

  • Advertising your app

  • Summary

Interested? Enroll to this course right now.

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