Dr. C. Aaron Lawry

Assistant Professor of Marketing


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In the city that’s home to Mad Men and working within minutes of Times Square’s neon lights, students discover the power of suggestion, persuasion, and product placement. Scouring New York for case studies and creative examples, they explore different types of advertising, branding, and find out how new media are transforming the game. Drawing on their creative skills, they study a range of design techniques and, having settled on a product, design and run their own campaigns.

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