Dr. C. Aaron Lawry


Course reviews will be shown here


In the city that’s home to Mad Men and working within minutes of Times Square’s neon lights, students discover the power of suggestion, persuasion, and product placement. Scouring New York for case studies and creative examples, they explore different types of advertising, branding, and find out how new media are transforming the game. Drawing on their creative skills, they study a range of design techniques and, having settled on a product, design and run their own campaigns.

Course content

Request invitation

Content of this course is available by invitation only. You can not access this course if you don't have an invitation from the course instructor.

Get Started

Interested? Start your first course right now.

There is more to learn